Aryan Khan's 'Highly Expensive' clothing brand is roasted online

[{"selector":"#anim-60b0dd06-2a46-45e6-85ff-90678da5f974","keyframes":{"opacity":[0,1]},"delay":100,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] The new clothing brand D'YAVOL X was launched by Aryan Khan via its website on Sunday. Prices are ridiculously expensive.

[{"selector":"#anim-cebb0a5c-fcb4-4785-9ff8-a8e68cef373c","keyframes":{"opacity":[0,1]},"delay":100,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Prices are: ₹24k for T-shirt, ₹2 lakh for Jacket. Shah Rukh Khan and Aryan have been promoting the brand. The Website got crashed after launching the brand.

[{"selector":"#anim-cfb387a0-4694-4936-b8b7-b794bbb83c9f","keyframes":{"opacity":[0,1]},"delay":100,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] People are shocked by the prices and trolling this brand on social media T-shirt is priced at ₹24,400. Black hoodie at ₹45,500, a jacket over ₹2 lakhs.

[{"selector":"#anim-045cb7ca-8c40-42d0-b4c1-e2e29909ac11","keyframes":{"opacity":[0,1]},"delay":100,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] People are trolling by screenshots of the clothes with the caption, “What’s going on? Who gave up the price for this just wants a word.”

[{"selector":"#anim-334f4cc4-3575-49e0-a066-b63cf21bffc3","keyframes":{"opacity":[0,1]},"delay":100,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Sister Suhana Khan and mother Gauri Khan also took to social media to promote streetwear brand of Aryan Khan

[{"selector":"#anim-5934904f-6b6b-432d-bdc8-c50f970cd1cb","keyframes":{"opacity":[0,1]},"delay":100,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Aryan Khan directed the TV ad for his brand and SRK shot this ad for his son's brand

[{"selector":"#anim-b10ae9d5-54d3-43f3-af34-dd47332ffb7f","keyframes":{"opacity":[0,1]},"delay":100,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Given Aryan's artistic abilities and established relationships within the film industry, it will be fascinating to observe the performance of his new fashion enterprise, D, Yavol, in the fiercely competitive market.